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The Story behind the Booth | KraussMaffei empowering China's Toy Industry

Date:2023-11-22

KraussMaffei, the "six-time attendance champion" at the Expo, is one of the few global "hidden champions" in the field of rubber and plastic production, processing machinery, and systems, integrating injection molding, extrusion , reactive molding technologies, products, and solutions.

 

During the first Expo, KraussMaffei's showing was somewhat "abstract," describing its technology and cutting-edge concepts through display boards. However, this year, the spotlight was on a miniature Beijing Temple of Heaven built from thousands of plastic particles and an exquisitely crafted high-end toy sports car. Surprisingly, this attention-grabbing display was not from a well-known overseas brand but from Guangdong Shantou's Qunlong Plastic Products Co., Ltd.



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According to KraussMaffei's CFO, Guan Zheng, this year, Qunlong placed orders for dozens of precisionMolding fully electric injection molding machines. Qunlong, a leading toy enterprise from Shantou--a Chinese toy manufacturing hub, used to have average performance injection machines that only ensured delivery and cost advantages. With changing external conditions, Qunlong had to consider improving product qualification rates and reducing energy consumption to break free from homogenized competition. Improving the quality and efficiency of assembling building blocks mainly focused on three core elements: raw materials, molds, and injection molding machines. KraussMaffei precisionMolding fully electric injection molding machine had the advantage in this aspect, and the service team worked closely with Qunlong to solve the pain points. As a result, Qunlong, empowered by precisionMolding, now has stronger manufacturing capabilities and has begun pursuing higher aspirations—continuously expanding overseas high-end markets while ensuring a high domestic market share.


Now, the question arises: How did Qunlong discover KraussMaffei? It all ties back to a smart toilet.

At the 2020 Expo, sanitary ware brand Guangdong Yingjing Technology reached a strategic cooperation agreement with KraussMaffei, placing orders for precisionMolding fully electric injection molding machine. In 2021, Yingjing Technology continued to order KraussMaffei powerMolding two-platen hydraulic injection molding machine for the production of its new smart toilet seat, tank cover, and tank structure components. The smart toilet seat requires countless automatic opening and closing cycles daily, with low tolerance for verticality and accuracy errors in its plastic components. It was the Expo that brought Yingjing Technology and KraussMaffei together. Guan Zheng said, "Smart bathrooms were a business area KraussMaffei had not explored in the past, and the Expo inspired us to innovate."


KraussMaffei's participation in the Expo for the sixth year has entered a period of abundant harvest, where sparks and enlightenment intersect, making each other better. The charm and attraction of the Expo are found in these rich stories.


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